About AfroShe®



AfroShe® Mission Possible

At AfroShe® we believe that your natural hair and skin are beautifully made and perfect in every way and deserve the best nature has to offer in love and care. That’s why at AfroShe® our products are handmade, formulated with 100% natural & certified organic ingredients, delivering instant and long lasting results that you can see and feel. We are proud of the high quality of all the ingredients used in our products.

Our high concentration formulas have little or no water content. Every ingredient has been chosen for its unique properties. This means our products are very rich and you will find that a little goes a long way.

AfroShe® hair care products help Wavy (2b, 2c hair), Curly (3a, 3b, 3c hair) & Kinky (4a, 4b, 4c hair) by moisturizing, hydrating & nourishing the hair and so reducing hair breakage. This means you can retain hair length and achieve, longer, healthy natural hair.

AfroShe® skin care products help bring relief to dry skin, eczema & psoriasis by soothing, moisturizing & nourishing your skin.

Watch the “Benefits of Natural Hair Care Products” on the AfroShe®  YouTube channel


~~~~~~~~~~The Story of AfroShe®~~~~~~~~~~~

Hi and welcome! My name is Ruth (Founder & Formulator, AfroShe®).

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Here’s a ‘long story short’ version of how it all came to be. The story of AfroShe®  began back in April 2013. But wait a minute! For it to make a bit more sense I have to take you back to the early 90’s.

1991 – my family and I moved from Ghana, West Africa to Australia when I was in year 4.

New school – My family and I were the only Africans in a little country town in NSW, Australia. This was where I discovered, all of a sudden (according to my peers) that I didn’t have “nice skin or good hair” and this led to a “little” dislike of myself with lots of confused questions to God.

High School I started doing my own hair in braids as my mum didn’t want me to relax my hair at the time. Then finally, in my final year of high school (1999) my mum relaxed my hair but because my hair was very thick. It did not work like I had hoped…e.g. soft, silky, blowing in the wind like the model on the packaging!!! Apparently there is something “wrong” with my hair. It was “stubborn”!

Ruth high sch 1

2000 – 2013 – I continued to do my own braiding every 4 months (all day 8 hours plus) & relaxing (hoping & praying NOT to burn my scalp with all the harmful chemicals in the products!!).


Got married and had my first baby – Evie. I was sure her hair would be considered as ‘good hair’ and it would be easier to manage especially as she would be 75% African & 25% English/ Welsh :-). Ruth n Evie 6mts

Evie at 6 months


Ruth high sch Ev
Evie  at 1 – Hair still ‘good hair’

But as it turned out Evie’s hair started to change at age 2. So I began to look for products to manage Evie’s so called ‘bad hair’. I knew however, NOT to use any relaxers on her hair. Evie’s hair was always dry and brittle – and every attempt to detangle and brush her hair would always end in tears. I tried every product I could find in the shops. But nothing made any difference to the condition of her hair or my hair.

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Evie (big sister) 2 yrs – ‘bad hair’

April 2013 – I remember complaining to God and asking the Almighty why he gave us Africans and mixed race people such “bad hair.” To my surprise God replied. He said, “I didn’t give you ‘bad hair’, you just need to know how to look after it”. So in reply I simply asked, “Then show me how!”

From that day on the ideas and inspiration began to flood in. I loved every bit of the research aspect of this learning journey with the Lord. I decided that I would have to create something that didn’t have harmful chemicals. No store-bought products ever worked for us. In fact everything that we tried from the shops only made the condition of our hair worse. So I set out on a mission to create a blend of natural and traditional ingredients to heal, hydrate, and condition my family’s hair, and enable it to grow without tangling or breaking. As a mum of two (at the time), I wanted my kids to grow up loving their hair and skin just as the Good Lord made it. I wanted them to know that their…

“natural hair and skin are beautifully made and perfect in every way and therefore deserve the best nature has to offer in love and care” Ruth – AfroShe® Founder & Formulator

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2013 – Evie – 4.5 yrs – beyond ‘bad hair’
Evie’s amazing hair transformation with AfroShe – see YouTube video

The transformation in Evie’s hair was amazing. From dry, tangled and hard to manage her hair became vibrant, moisturized and manageable and began to grow rapidly.

Last relaxer April 2013 |Daughter Evie & Son Ben

Ruth's H. Jour

Having grown up in Ghana I remember using organic Shea Butter on my skin and hair as a small child! At the time I didn’t really know anything about Shea Butter’s AMAZING healing properties.  It was only when I began to research for AfroShe® that I discovered why Shea Butter had become a staple ingredient in traditional methods of hair and skin care in Ghana.

Found only in the tropics of Africa, Shea butter comes from the nuts of the Shea-Karite tree. (Shea-Karite translates as “Tree of Life”). Along with a special selection of 100% natural ingredients, I used organic, unrefined Shea butter as my base for creating hair butters that are finely textured, and pleasant to the nose; blends that are loved by skin and hair alike. After seeing the incredible results in Evie’s, I transitioned my own hair. My first Big Chop was in December 2013 and marked the beginning of my own natural hair journey.  Soon I had strangers asking where I bought the products that conditioned my hair so beautifully and asking if they could buy it from me. So I decided to prepare AfroShe for purchase and the rest as they say is history.

Today, AfroShe® is a family business. We love the transformation of our own hair and are thrilled by the continual feedback we receive from people all around the world who write and send their pictures to tell us that AfroShe® products have healed and transformed their own skin and hair.

Watch AfroShe’s  YouTube channel and on AfroShe’s social network for our wide range of videos with customers reviews and more.

I hope you feel blessed and inspired to start or continue your natural hair and healthy skin care journey.

See before & after testimonials

Become a VIP Key Club member by subscribing to AfroShe® newsletter & get special deals and offers.

“Once you use AfroShe® for your hair and skin, you’ll never go back to anything else!”

Me and my beautiful family!

My natural hair journey from April 2013-Oct 2014 and then 2nd big chop Dec 2016.
(watch this video plus more on AfroShe® YouTube channel)


sketch-1479438999784NOTE: # 2nd BIG CHOP 31st Dec 2015 # @afroshe1 picture insert shows 10 months hair growth! Follow AfroShe® on social media to see testimonials of AfroShe’s customers.

AfroShe® is one small part of a worldwide phenomenon. Around the world men and women with Afro hair are learning that God made Afro Hair and made it good!!

Four-time Emmy Award Winner Chris Rock explores why women around the world are loving “going natural” with their fros!

Watch CHRIS ROCK’S  movie “Good Hair” and LET AfroShe® GROW YOUR FRO! Buy the movie or watch on YouTube

Do you relate to any of AfroShe’s story? If so, I’d love to hear about it. You can contact us/me or leave a message in the comment below.


~~~~~~~~~~A bit about me – Ruth~~~~~~~~~~~

I am a Ghanaian Australian. I moved to Australia with my parents in 1991. I then went to primary school, high school and University in New South Wales and later on, completed my Bachelor of Early Childhood Education in Canberra, ACT. I met my husband in Canberra. I am a wife and a proud mother of three beautiful children, aged 9 years, 7 years & 4 years. My background is in primary school teaching with a love for early years literacy. I am also the author of  the children’s picture book of “Ophelia’s Opposites” and contributing author of “Falling in Love with You” (OakTara USA 2012). This anthology includes the story of how I met my husband. Ophelia’s Opposites (Kindle ebook or Paperback).

Ophelia's Opposites Falling in Love with YouThe 10 Steps to Finding your Soul-Mate - Guaranteed! (results may vary)



Ruth (Founder & Formulator, AfroShe®)